Most read 20264 min read

This year’s most-gifted beauty product isn’t a perfume set. It’s a lip balm.

This year’s most-gifted beauty product isn’t a perfume set. It’s a lip balm.

Every December, the same perfume sets fill the same shelves. This year, plenty of shoppers are skipping them. The gift turning up in stockings, Secret Santa swaps and office parties is a lip balm in a tiny jar. We looked into why.

By The Gift Desk team
By The Gift Desk team
Gift desk · November 2026 · 4 min read
Sponsored by Honeybalm. Honeybalm is a cosmetic lip balm, not a medical treatment.
THE WHOLE STORY, IN ONE SENTENCE

Honeybalm is small, cute, easy on the budget and used every single day, which is exactly why so many people are giving it this year instead of another fragrance box.

1. Almost half of its customers buy it as a gift

Almost half of its customers buy it as a gift

In Honeybalm’s own customer survey, close to half of US shoppers said they had bought it as a gift. That is an unusual number for a lip balm.

Our read: it fills a gap. It feels more thoughtful than a gift card and is far less risky than guessing someone’s perfume.

45%of surveyed US customers have bought it as a gift

2. Nobody has to guess anyone’s taste

Nobody has to guess anyone’s taste

Perfume is personal. A scent you love can sit unopened on someone else’s dresser for years.

Lip balm is one of the few beauty gifts almost everyone uses. Honeybalm melts on smooth with a non-sticky feel, so it ends up in a pocket instead of a drawer.

The best gifts get used. This one gets used every day.

Quick check. Tap what’s true for you.

3. It looks more expensive than it is

It looks more expensive than it is

The jar is the first thing people comment on. Every flavor has its own color duo, with the Honeyspoon tucked into the lid.

It unwraps well, photographs well and looks right in a stocking. At its price, that is hard to beat.

1 swipewith the built-in Honeyspoon

4. There’s a flavor for every name on your list

There’s a flavor for every name on your list

Honey for the classic one. Mint for the minimalist. Chocolate for the dessert person. Pumpkin Spice for the one who decorated in October.

With 25+ flavors, plus ten limited editions this month, you can match a jar to each person instead of buying ten of the same thing.

See all 25+ flavors →
25+flavors to match to every name on your list

5. It’s a gift people come back to

It’s a gift people come back to

Gifting and collecting go hand in hand here. In the same survey, new flavors were one of the top reasons customers bought again.

Give one jar, and there’s a fair chance it turns into a shelf of them.

700,000+customers so far

6. The honest downsides

The honest downsides

It is a lip balm, not an expensive fragrance. If your recipient expects a big statement gift, pair it with something else.

And if someone only ever uses stick balms, the pot takes a day to get used to. The Honeyspoon makes that easy.

100%cruelty-free, every single jar

7. The Black Friday math makes it even easier

The Black Friday math makes it even easier

For Black Friday, Honeybalm is running 1+1 free on its lip balms, with no limit. Every gift comes with a second jar, for them or for you.

Not quite their flavor? Returns are free within 30 days, and shipping is free over $28.

1+1free, on as many balms as you like
HONEYBALMBLACK FRIDAY OFFER IS STILL ACTIVE
Honeybalm Lip Balm

Honeybalm Lip Balm

Beeswax, propolis & vitamin E · 6.5 g · built-in Honeyspoon

★ 4.7 from 15,000+ reviews
  • 25+ flavors to collect, plus 10 limited editions this month.
  • 1+1 free on every lip balm, no limit.
  • Free shipping over $28 and FREE 30-day returns.
Shop the gift →
Cruelty-freePocket-sizedNatural ingredients

What shoppers say once it’s unwrapped

Real reviews from Honeybalm customers.

★★★★★
HoneyChloe A.

“Honeybalm’s honey flavor is excellent. It provides great moisture and has a lovely, natural scent.”

Chloe A. · Verified
★★★★★
MULTIPLE FLAVORSLaura W.

“So I like these lip balms, NO! I LOVE THEM. I collect all flavors, and my collection is still incomplete :)”

Laura W. · Verified
★★★★★
GINGERBREAD (LIMITED EDITION)Alina Z.

“Got this baby for my birthday and immediately fell in love! Especially with the cutest honeyspoon. Couldn't choose between all the flavors and ordered one of their kits.Love it!!”

Alina Z. · Verified
3hero ingredients: beeswax, propolis and vitamin E
25+flavors to collect, plus 10 limited editions
30days of free returns, so there’s nothing to lose
Go to Honeybalm →

Why it makes a better gift than the usual balm

Sticks look like an afterthought. Jelly tubs look like a pharmacy run. Honeybalm looks like a present before you even wrap it.

HoneybalmTwist-up stickPetroleum jelly
Built-in Honeyspoon applicator
25+ collectible flavors
Comforting, cushiony layer
Cute enough to show off
Fits in every stocking
Beeswax, propolis & vitamin E

Skip the perfume set this year

Pick a flavor for everyone on your list, or grab one of the two Christmas gift sets while they last. Last year they sold out fast. And yes, keep one jar for yourself.

  • Beeswax, propolis & conditioning vitamin E
  • Free 30-day returns, free shipping over $28
  • 1+1 free on as many balms as you like
Find your flavor →
★ 4.7 · 15,000+ reviews700,000+ honeybees

Honeybalm is a cosmetic product. Individual experiences may vary.