This year’s most-gifted beauty product isn’t a perfume set. It’s a lip balm.
Every December, the same perfume sets fill the same shelves. This year, plenty of shoppers are skipping them. The gift turning up in stockings, Secret Santa swaps and office parties is a lip balm in a tiny jar. We looked into why.
By The Gift Desk team
Gift desk · November 2026 · 4 min read
Sponsored by Honeybalm. Honeybalm is a cosmetic lip balm, not a medical treatment.
THE WHOLE STORY, IN ONE SENTENCE
Honeybalm is small, cute, easy on the budget and used every single day, which is exactly why so many people are giving it this year instead of another fragrance box.
1. Almost half of its customers buy it as a gift
In Honeybalm’s own customer survey, close to half of US shoppers said they had bought it as a gift. That is an unusual number for a lip balm.
Our read: it fills a gap. It feels more thoughtful than a gift card and is far less risky than guessing someone’s perfume.
45%of surveyed US customers have bought it as a gift
2. Nobody has to guess anyone’s taste
Perfume is personal. A scent you love can sit unopened on someone else’s dresser for years.
Lip balm is one of the few beauty gifts almost everyone uses. Honeybalm melts on smooth with a non-sticky feel, so it ends up in a pocket instead of a drawer.
The best gifts get used. This one gets used every day.
Quick check. Tap what’s true for you.
Then Honeybalm belongs on your list. It’s a gift people actually use every day, there’s a flavor for everyone you’re buying for, and with 1+1 free this Black Friday, every gift comes with a second jar for free!
“Honeybalm’s honey flavor is excellent. It provides great moisture and has a lovely, natural scent.”
Chloe A. · Verified
★★★★★
MULTIPLE FLAVORS
“So I like these lip balms, NO! I LOVE THEM. I collect all flavors, and my collection is still incomplete :)”
Laura W. · Verified
★★★★★
GINGERBREAD (LIMITED EDITION)
“Got this baby for my birthday and immediately fell in love! Especially with the cutest honeyspoon. Couldn't choose between all the flavors and ordered one of their kits.Love it!!”
Alina Z. · Verified
3hero ingredients: beeswax, propolis and vitamin E
25+flavors to collect, plus 10 limited editions
30days of free returns, so there’s nothing to lose
Sticks look like an afterthought. Jelly tubs look like a pharmacy run. Honeybalm looks like a present before you even wrap it.
Honeybalm
Twist-up stick
Petroleum jelly
Built-in Honeyspoon applicator
25+ collectible flavors
Comforting, cushiony layer
Cute enough to show off
Fits in every stocking
Beeswax, propolis & vitamin E
Skip the perfume set this year
Pick a flavor for everyone on your list, or grab one of the two Christmas gift sets while they last. Last year they sold out fast. And yes, keep one jar for yourself.