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Why shoppers are buying their Christmas gifts this Black Friday, not in December.

Why shoppers are buying their Christmas gifts this Black Friday, not in December.

December shopping used to be a tradition. Now it’s mostly crowded stores, shipping cutoffs and full-price panic buys. More people are ticking off their gift list on Black Friday instead. Here’s why it makes sense, and the gift we’d buy first.

By The Gift Desk team
By The Gift Desk team
Gift desk · November 2026 · 4 min read
Sponsored by Honeybalm. Honeybalm is a cosmetic lip balm, not a medical treatment.
THE WHOLE STORY, IN ONE SENTENCE

Buying gifts on Black Friday means better prices, a calmer December and first pick of the flavors, and a buy one, get one free lip balm is the easiest place to start.

1. The prices are better now

The prices are better now

Black Friday is when brands put out their real offers. Honeybalm, for example, is running 1+1 free on lip balms, with no limit.

In December, that same jar is back to full price. Same gift, half the cost.

1+1free, on as many balms as you like

2. December is stressful enough

December is stressful enough

Parties, travel, year-end deadlines. Gift shopping is the one thing you can move.

Buying in November means wrapping gifts on a quiet Sunday instead of a frantic December evening.

The best December is the one where your gifts are already wrapped.

Quick check. Tap what’s true for you.

3. No last-minute shipping worries

No last-minute shipping worries

Order early and shipping cutoffs become someone else’s problem.

Small gifts like Honeybalm travel easily, and orders over $28 ship free.

$28and shipping is free

4. You get first pick of the flavors

You get first pick of the flavors

Honeybalm’s ten limited edition flavors and two Christmas gift sets are out now. Last year, both sold out fast.

Shopping now means you choose the exact flavor for each person, rather than whatever is left.

See all 25+ flavors →
10limited edition flavors, out now

5. Buy one for them, keep one for you

Buy one for them, keep one for you

With 1+1 free, every gift comes with a spare.

Stocking stuffers, Secret Santa and a backup for your own bag, all in one order.

700,000+customers so far

6. The Christmas gift sets are ready now

The Christmas gift sets are ready now

Honeybalm’s two Christmas gift sets are in, boxed and ready to wrap.

No hunting for gift bags in December. Just add a tag.

2Christmas gift sets this season

7. You still have room to change your mind

You still have room to change your mind

Not sure a flavor suits someone? Returns are free within 30 days.

Buy early, decide calmly and swap anything that isn’t quite right.

30days of free returns
HONEYBALMBLACK FRIDAY OFFER IS STILL ACTIVE
Honeybalm Lip Balm

Honeybalm Lip Balm

Beeswax, propolis & vitamin E · 6.5 g · built-in Honeyspoon

★ 4.7 from 15,000+ reviews
  • 25+ flavors to collect, plus 10 limited editions this month.
  • 1+1 free on every lip balm, no limit.
  • Free shipping over $28 and FREE 30-day returns.
Start your gift list →
Cruelty-freePocket-sizedNatural ingredients

Why gifters shop early

Real reviews from Honeybalm customers.

★★★★★
HoneyChloe A.

“Honeybalm’s honey flavor is excellent. It provides great moisture and has a lovely, natural scent.”

Chloe A. · Verified
★★★★★
MULTIPLE FLAVORSLaura W.

“So I like these lip balms, NO! I LOVE THEM. I collect all flavors, and my collection is still incomplete :)”

Laura W. · Verified
★★★★★
GINGERBREAD (LIMITED EDITION)Alina Z.

“Got this baby for my birthday and immediately fell in love! Especially with the cutest honeyspoon. Couldn't choose between all the flavors and ordered one of their kits.Love it!!”

Alina Z. · Verified
3hero ingredients: beeswax, propolis and vitamin E
25+flavors to collect, plus 10 limited editions
30days of free returns, so there’s nothing to lose
Go to Honeybalm →

Why it’s the easiest gift to buy early

It’s small, it ships easily and it looks like a real present. Sticks and jelly tubs don’t come close.

HoneybalmTwist-up stickPetroleum jelly
Built-in Honeyspoon applicator
25+ collectible flavors
Comforting, cushiony layer
Cute enough to show off
Fits in every stocking
Beeswax, propolis & vitamin E

Get your gifts done before December

Pick a flavor for everyone on your list, grab a gift set before they go and keep a spare for yourself with 1+1 free. December-you will be grateful.

  • Beeswax, propolis & conditioning vitamin E
  • Free 30-day returns, free shipping over $28
  • 1+1 free on as many balms as you like
Find your flavor →
★ 4.7 · 15,000+ reviews700,000+ honeybees

Honeybalm is a cosmetic product. Individual experiences may vary.