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More than just cute packaging: 7 reasons this tiny lip balm is going viral

By The Hive
By The Hive
Last Updated Oct 9, 2026

SUMMARY: It started with a jar too cute to ignore. Now it’s in desk setups, gift bags and flavour-swap videos everywhere. Here’s what’s really behind the Honeybalm hype, and why it's way more than just about the packaging.

  1. The Honeyspoon scoop is weirdly satisfying
    🎥  The Scoop

    1. The Honeyspoon scoop is weirdly satisfying

    Pop the lid, scoop with the tiny built-in Honeyspoon, swipe. It’s a two-second ritual that looks just as good on camera as it feels on your lips.

  2. Nobody buys just one
    🌈 The Lineup

    2. Nobody buys just one

    With ten flavors, from Honey to Cherry to Chocolate, one jar quickly turns into a rainbow on your shelf. It’s not hoarding if they’re this cute.

  3. It became a desk accessory
    🖥️ Desk Candy

    3. It became a desk accessory

    Designed for the desk, not the drawer. It sits next to the laptop, the iced coffee and the plant, and somehow makes the whole setup look better. Since they are so small, you can take them with you, everywhere you go!

  4. The cute jar has a serious formula
    🐝 The Plot Twist

    4. The cute jar has a serious formula

    Behind the packaging: beeswax, known for its naturally protective benefit, plus propolis and conditioning vitamin E. Lips that feel soft and cared for, in a jar you want to show off.

  5. It’s the easiest gift that still feels thoughtful
    🎁 The Ultimate Gift

    5. It’s the easiest gift that still feels thoughtful

    Friends swap flavors, there are too many to choose from. Why not buy a gift set and give some to your loved ones? And keep some for yourself, because you deserve it!

    👉 Find the Perfect Gift
  6. There’s a whole community behind it
    🍯 The Hive

    6. There’s a whole community behind it

    Join The Hive and every order earns Honeycombs you can spend on your next treat, plus exclusive access on fresh flavor drops. Once you’re in, there’s no going back.

    👉 Join The Hive

Reason #7: Your first lineup is up to 50% off

You’ve seen it everywhere. Now it’s your turn, and the October Sale makes it the perfect moment to pick your first flavors.

OCTOBER SALE
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Up to 50% off this October

Stock up on your favorite flavors while the October Sale lasts. Pocket-sized, bee-backed and seriously cute.

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Seen it on your feed? Here’s what they say

Real honeybees, unfiltered.

★★★★★

“I ordered these adorable little honeybalms as gifts for coworkers but who knew I would become an addict!?! I’ve made 2 additional orders since Christmas and have shared these with everyone I know as well as currently have a collection of over 15 flavors plus lip scrubs. Living in Vegas, the dryness is REAL yet I haven’t had a dry cracked lip since the moment I received my first order and applied this liquid heaven to my lips! Love it! Thank you!!”

Kristie
Kristie
✓ Verified Buyer
★★★★★

“These are the BEST lip balm ever. Perfect for stocking staffers and "little somethin' " as thank you!”

Alex
Alex
✓ Verified Buyer
★★★★★

“These are the cutest! Order was received quickly. I love the container with applicator. These were gifts for my daughters and granddaughters.”

Lorri Duarte
Lorri Duarte
✓ Verified Buyer
★★★★★

“Loooooooove the product. Very soft. I am autistic and I can't put anything on my lips, it's very difficult to tolerate. But I really love this one !”

Laurence Vigneault
Laurence Vigneault
✓ Verified Buyer
★★★★★

“These honey balms are adorable! The little applicator in the lid, brilliant. I only received them yesterday do it's hard to rate the quality of the product but it is smooth and smells wonderful.”

Jennifer Tidmore
Jennifer Tidmore
✓ Verified Buyer

Up to 50% off on selected products. Valid during the October Sale only.